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Work of Art: Session 1

August 21, 28, September 4, 11, 18, 25
6-8pm
Located at the Arthouse in Downtown covington, la
320 N. Columbia St. Covington, LA 70433

This August, the St. Tammany Art Association in cooperation with Springboard for Artists presents Work of Art: Business Skills for Artists. WOA is a curriculum developed by the Minnesota based nonprofit, Springboard for Artists in an effort to better equip artists and arts organizations with the necessary skills to support their careers and organizations. The workshop was developed to supply creatives and creative supporters with basic business skills that help catapult careers and organizational development. STAA Executive Director, Jennifer Dewey, will be the instructor alongside guest speakers with extensive experience in each of the six fields.

WOA is a 2 part series comprised of 6 classes in each session. Session 1 will begin Wednesday, August 21. All classes take place at the Art House from 6-8pm. Session 1 will cover:

  • Business Plan Essentials

  • Crafting a Portfolio

  • Composing Artist Statements

  • Website Development

  • Marketing & Promotions

  • Social Media Marketing

Interested in attending session 2? Learn more here.

 
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Not a member? Don’t forget to visit our members page! Members receive discounts on classes, workshops, camps and more. Learn all about the benefits of STAA membership here.

 

Business Plan Essentials
Learn how to prepare a simple business plan, in arts-friendly language, to help you organize all the various aspects of your artistic practice and make informed business decisions.

 

Portfolio Kit
Your portfolio is the core of your promotional material. Focus on the essential elements: sharpening your artist statement, tailoring your artistic résumés, and selecting and formatting your work samples.

 

Marketing & Promotions
Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business. Once that’s established, we’ll help you to identify communication tools to fit your needs, craft engaging messaging, and build a basic promotions strategy with actionable steps to get the word out.

 

Artist Statements
Get a hands-on, step-by-step approach to writing a range of statements that best represent your work as an artist.

 

Website Development

The web development process includes web design, web content development, setting up hosting and configuring your site to take payments for your work online. We also talk thru Etsy and Shopify platform and similar platform set-ups.

 

Social Media Set-up & Tactics
Sharpen your understanding of online brand building through creative marketing strategies and basic web analytics. Platform examples will focus around Pinterest, Facebook and Instagram.

Join the class now

Work of Art - Session 1
from 150.00
Membership:
Quantity:
Add To Cart